Buy or Bye: Tower 28 Beauty

About a month ago, I was aimlessly strolling through the aisles in Sephora, as one does, when I happened upon an end cap filled with clean beauty brands. I had heard of most of the brands, Ilia, RMS, etc., but one brand, in particular, stood out to me: tower 28 beauty.


I’ve been really into lip gloss lately (which is something I haven’t said since about 2000). I love the look of glossy lips but I hate so much of what has traditionally gone along with it: hair sticking to your lips when the wind blows, those gross goopy lines that show up when you open your mouth. For that reason, I have been a matte lip girl for a very, very long time.

Probably about 6 months ago I decided that I was ready to dip my toes into the world of lip gloss again and in that time I have bought and tested more lip glosses than anyone probably should. From Fenty to Glossier, I was consistently impressed with the look of but not entirely sold on any one particular brand or product. 


All I want in a lip gloss is a high-shine, non-stick finish. I don’t want any shimmer or glitter, and I don’t want to feel like I just rubbed school glue on my lips. Ironically enough, when I stopped searching, I found exactly what I was looking for.

You’ll notice that I haven’t mentioned any of the other lip glosses I’ve tried. That’s  because they all have downfalls to me and I don’t ever want to recommend a product that I’m not entirely sold on. I am genuinely blown away by ShineOn lip jelly. It’s so shiny your lips almost look wet, but it’s not sticky at all. In fact, it’s super moisturizing. The Sephora website claims that it uses a unique blend of five nurturing oils to soothe and protect lips from drying and peeling. It comes in a number of different colors, but I’m boring and got Chill, the translucent version. However, after falling in love with it, I now need it all every shade offered. 


After trying the lip gloss, I decided that I needed to immediately try every other product that Tower 28 offers. I went back to Sephora and purchased the only other two products that they carry: the SuperDew Shimmer Free Highlight Balm and the SOS Save Our Skin Daily Rescue Facial Spray.

I’m normally into super over-the-top highlights, but as I’ve been taking care of my skin and embracing a more natural makeup look, I’ve been appreciating a different kind of highlight. A more natural one, that looks dewy (almost sweaty) as opposed to glittery or shimmery.

I was a little nervous to try the SuperDew balm for a couple of reasons. For one, I was worried that it would lift my foundation (it didn’t). I was also worried that it would clog my pores because it was giving me some Vaseline vibes. I’ve been using it for about a month and it hasn’t done that either. 

If I’m being entirely honest I was really skeptical about this product before trying it. Not only for the above-mentioned reasons but because I’m so used wearing blinding highlights every day that  I really just thought I wouldn’t be into a natural look. I was wrong. This highlighter is subtle but beautiful. I love that it has no shimmer or sparkle in it. I apply it to the highpoints of my face for a healthy, luminous glow. It looks incredibly natural, like your glowing from within and definitely drink at least 8 glasses of water per day. If you’re into a natural look, or that glass skin K-beauty look, you’ll love this.

PRO TIP: I also love using this on my eyelids for a fail-safe, glossy eye look. 


When I went back to Sephora to get the highlighter, I ended up picking this up too because I wanted to try everything they offer. I have only used this twice so I can’t say that I’ve seen any results from it. I will say that the mister is good and I love the science behind it. Here’s a blurb from their website, because they can explain it better than I can.

Think of SOS as your happy solution to angry skin. And here’s the reason it works: it’s inspired by you! The hero ingredient, hypochlorous acid, is naturally found in your white blood cells, which helps to fight and defend your body from harmful bacteria and inflammation. When applied to the skin, HOCl triggers an immune boost, which then signals your body to repair and heal irritated skin. This unique solution is pH balanced (4.5) and formulated for facial skin, but is safe to use on all ages and anywhere on your skin!


Tower 28’s lip gloss initially caught my eye because of the packaging. It has such a modern ~cool girl~ feel. When I started doing a little more research, I found even more reasons to love them. They’re cruelty-free, vegan, don’t test on animals (and are PETA certified!) and don’t contain any irritants of allergens. In fact, their products are approved by the National Eczema Association.  Additionally, all products are California Prop 65 compliant. You can learn more about their blacklist here.

Another huge bonus: it’s female-owned! Amy Liu worked with some of the biggest brands in the industry, including Smashbox, Kate Somerville and Josie Maran, and founded T28 after struggling with her skin her whole life—which I think is amazing. I am so inspired by women who see a problem and take it upon themselves to solve it. I loved reading this interview with her.

I left a review about their lipgloss on the Sephora website and saw it featured on their Instagram. I commented that it was my review and Amy reached out to me herself to thank me and even offered me a $10 code to use on their website. I spent it on BeachPlease Luminous Tinted Balm in Magic Hour (which Kristen Wiig recently wore to the Oscars!) because that’s the only product I haven’t tried. I can’t wait for it to arrive in the mail.


If you have lips, you’re going to want to try Tower 28’s new ShineOn lip jelly. If you’re not interested in lip gloss, I highly recommend checking out their other products, including their highlighter, skin spray and tinted balm. My Luminous Tinted Balm shipped today (yay!) and I can’t wait to add more lip jellies to my collection. 

Have you tried Tower 28? Let me know! 

3 thoughts on “Buy or Bye: Tower 28 Beauty

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