Up until about a week ago I was entirely ambivalent about Rare Beauty. I don’t really have strong feelings about Selena Gomez one way or another—if I’m being honest my favorite thing she had done prior to this was not get back together with Justin Bieber—and I really didn’t think we needed another celebrity beauty brand. However, after seeing rave reviews from every corner of the internet I headed into my local Sephora to see what the fuss was about.
Selena Gomez launched Rare Beauty earlier this month on Sept. 3. The brand launched almost an entire face of products, including foundation, concealer, blush, highlighter, brow products, lip products and more. It’s been awhile since I’ve been excited by a new launch, but Rare Beauty has impressed me in more ways than one. Read on for my honest (non-sponsored, non-gifted) thoughts.
One of the first things that attracted me to Rare Beauty was the packaging. The ball on the top of the packages was unlike anything that I had seen before—and it turns out the ball on top is more than just a chic component. The packaging was actually designed specifically with people who suffer from arthritis in mind, because Selena has lupus (rheumatoid arthritis is a common comorbidity of lupus).
I’m really inspired by the intentionally of the entire product range. Selena saw a gap in the market and filled it with something beautiful (and affordable).
LOOK GOOD, FEEL GOOD
Another interesting thing about Rare Beauty is that Selena has pledged to donate $100 million dollars to mental health initiatives over the next 10 years. Selena has struggled very openly with depression, anxiety and mental health issues, and it’s refreshing to not only be honest about that struggle, but to work to help others deal with it head on, too.
I tried just about every product in the line, with the exception of the setting spray, powder product and brow product. Because this post isn’t sponsored and I’m not on Rare Beauty’s PR list, I had to be somewhat selective about what I purchased.
This foundation comes in 48 different shades, making it one of the most diverse shade ranges on the market. According to the brand, Liquid Touch Weightless Foundation is a natural-finish foundation with concentrated pigments that feels barely there while providing buildable medium-to-full coverage.
This is a true liquid foundation. In fact, it feels almost like a gel or a face serum to me. While most foundations claim to be “weightless” this is one of the only foundations, if not THE only foundation, that I have ever found to actually feel weightless. In fact, I actually forgot that I had it on.
And while it isn’t the most sanitary thing in the world, I do appreciate the doe foot applicator for it’s ease of application.
I knew that I loved the foundation right away, but I had (and still have) mixed feelings on the concealer. For one, I think I got the wrong shade. Not being able to test things really sucks. Secondly, no concealer in the world can possibly compare to my beloved Charlotte Tilbury Magic Wonder concealer.
That being said, there are also 48 shades of the concealer, with each concealer shade designed to work with its corresponding foundation shade. This concealer is pretty thick and creamy, but it sheers out nicely and offers good coverage without feeling heavy or looking cake-y. It also doesn’t settle into fine lines or crease.
I love highlighter so it’s no surprise that I wanted to pick this up. Like the other products in the range, this offers a wide variety of shades that will suit any skin tone. I got the shade Outshine which is a true gold. I wasn’t sure that it would work for me, but it blends out beautifully. I think that this is a good natural to moderately glow-y highlight. It’s not the most blinding thing you’ve ever sheen, but leaves a nice sheen on your cheekbones.
Pro tip: Blend fast. This stuff dries down quickly and can leave you with stripes on your cheeks if you don’t blend fast enough.
This blush is SO good. I mean, it’s just *chef’s kiss.* I love cream and liquid blushes because they look so natural. This one is no exception. You need a tiny little bit of product, I mean tiiiiny. Apply it to the apples of you cheeks and blend outward toward the hairline with your fingers. You’re left with the glowiest, rosiest cheeks like maybe you’re slightly embarrassed or someone’s grandma just gave them a quick pinch. If you’re interested in buying something from the line but can’t choose, I would suggest starting here.
My favorite product in the line are these lip souffles. They have the strangest texture of any lip product that I have ever used. They go on liquid and then dry down to an almost powder finish. I got four shades, including the super bright red shade that Selena is wearing in the promos. They stay on forever and even when they wear off, they leave a wonderful stain on your lips. 10/10 recommend.
Pro tip: If you want to be the kind of person who wears bright lipstick but don’t feel like you can pull it off, now is the time to start. Wear it around your house or under your mask! You can get over feeling self-conscious so when we can safely leave our houses and mingle again, you’ll be confident AF.
Rare Beauty kind of blew me away. I wasn’t expecting to like these products at all, let alone by this impressed by them. They are made intentionally and inclusively, from the impressive shade range to the packaging designed to be easily opened by everyone. PLUS, nothing in the line costs more than $30, which we all know is essentially unheard of for a brand in Sephora.